Our insights
Fifth strategic challenge
Leveraging technical trends, capabilities and limitations
"technology creates value by removing constraints"
Achieve competitive advantage by using technology to unlock value
Audax brings technology into strategy by breaking it down to fundamental functions. This makes the analysis both easier and more precise at the same time. With functions specified, advantage can be ensured by comparing the client’s solutions against alternatives from current and potential competitors. The key is to deliver on the functions that create value for the targeted customers while minimizing costs for things that don’t.
Strategic understanding of technology rests on two fundamental insights;
1) Technology creates value by removing constraints
2) Technology always improves
Under these assumptions, our tools help forward-thinking organizations pinpoint the precise implications of new technology on the “possibility space” – as new ways of delivering functions – and the ecosystem changes that will inevitably occur as a result. Thereby, clients can lift their gaze from how things are done today, proactively adapt business models and pursue innovative ideas with confidence.
Leveraging our partner network, we also give advice on technology choices and guidance about technical solutions.
When new technology comes into an industry, it can radically change the relevance of current assets and in extension the viability of business roles. This leads back to the first strategic challenge: Understanding the future of ecosystems. That closes the loop and starts the next cycle of the strategizing process.
