Five strategic challenges WELCOME! Understanding the future business ecosystem Choosing a target position and the way to reach it Customizing an innovation portfolio process supporting the strategy We Have an Innovative Approach to Strategy - and a Strategic Approach to Innovation! Designing and implementing effective innovation methods Exploiting technology for competitive advantage FORESIGHT INNOVATION STRATEGY Restructure your business for your future role! Design a path to your ambitious goals! Understand where the world is going and what we can do about it! The role of goals is to concretize intentions, thereby giving the organization a direction. Strategy connects the desired future with the present, thereby giving guidance for action. Working with foresight replaces individuals' unspoken and divergent views about the future with one that is informed and shared. Innovation is how organizations change what they do and sometimes even what they are, thereby claiming a new strategic position.